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How do office furniture development of electricity?

 Now, with "Internet +" hit in all walks of life, will also get the office furniture industry penetration, plus traditional office furniture industry marketing channel under the impact of the environment against cold, each office furniture manufacturer of electric net, also not so inconsistent. Office furniture like household furniture also gradually more up on the Internet, some "BBS" Internet + office furniture industry on the home around the fair. 

From the point of the situation, office furniture industry for the attitude of the electricity, which can be roughly divided into three types: 
Wait-and-see | | delay dialectical criticism to participate 
's hard to say what kind of attitude of office furniture industry is now mainstream, because these three kinds of voice has never broken, a lot of people in the industry are often in the discussion. Office furniture belong to the traditional manufacturing industry, on the characteristics of its production mode and the product itself, the limits sales model, office furniture enterprises want to transform electricity business is not so easy. 
But e-commerce completely changed the traditional commercial marketing idea, with 80 after becoming a backbone of society, after 90 into the social work, the younger generation will become the main force of consumption. All walks of life are gazing into the consumer's pocket, after 80, 90, they continually ponder study its consumption habits: 
Goods - like personalization, I don't like and friends; 
- share shopping experience in their circle of friends, they also get shopping information on social media; 
- changeable, personality, full of vitality; 
Retail market, as it were, 80, 90, the latter is the world, a little too much. Their spending habits will also affect the office furniture industry sales orientation in the future. Data from some research shows that respondents aged 25 to 35 years old, there is a big proportion will choose online furniture building materials. Plus double gen environment to encourage, the consumers will be more and more. 
Electric business channels, therefore, is one of the important channels of the future of office furniture, who give up it is lost the future of a large number of potential customers, and transformation of electricity for office furniture enterprise, we must pay attention to the following: 
To establish their own location, find your own actual electricity path 
Office furniture enterprises want to transform electricity company, must first clear their orientation, according to enterprise's production and sales scale, product characteristics, comprehensive strength to determine your own electricity. 
Is only in the platform, such as Tmall, jingdong or office furniture now integration platform and network, make electrical business is a new sales channel, that's all. Or electricity will become enterprise's strategic direction, joint interests groups, has an independent system of B2C or O2O. Or simply give up traditional sales channels, specializing in network channels, set up a new business model. 
Such as a variety of, office furniture enterprises vital place to think, not other companies do a success, you can copy it to their own enterprises. 
In this view, now there are three kinds of office furniture enterprises enter the field of electricity location: 
1, channels complement each other. This type of positioning is the electricity as a sales channels, set up corresponding team, in electric business platform for sale, such as Tmall, jingdong, is now office furniture enterprises to enter the mainstream form of electricity. Such short "positioning, status is lower than the traditional offline channels, is a complement to the offline sales channels. 
Tmall alone has more than 250 office furniture brand 
The Yangtze river furniture online mall 
2, develop new plate. It is to put the electricity as a new business enterprise, set up independent department of architecture and the corresponding management system, and also distinguish from the offline marketing system, the embodiment of this kind of positioning is to have independent B2C system + in electric business platform, and authorized distribution network. 
The temple of heaven furniture self-built official B2C platform 
3, sales integration platform. Office furniture manufacturer and professional buyers search, online inquiry, custom, purchase, and provide business consulting, certification and other customer service; Modification positioning, development mode, online drive offline sales, two kinds of fusion and complement each other. 
All network self-built industry integration platform 
The second 
Talent is heavy, trust and decentralization 
Office furniture enterprises want to transform electricity company, the first challenge is talent, how to find a suitable electrical business head, is a major premise for the development of electrical business office furniture enterprises. What kind of person is appropriate, head of the electricity? 
1, is in the office furniture enterprise is responsible for marketing or procurement, have strong ability of learning and thinking of the Internet, and is deeply trusted by the head of the enterprise. 
2, drainage came from electricity industry professional talents, they have rich experience in electrical contractor to carry out, and knows how to turn these experience combined with the reality of each office furniture enterprises. 
Website B2C platform for large furniture factory, have their own strength and brand influence, into the electric field can build platform, in the long run is no problem. But for small and medium-sized office furniture enterprise, there are some barriers: 
- brand influence in public hard plastic, most purchase was just meet function, office furniture is a low awareness of products, office furniture enterprises, especially small and medium-sized office furniture brand, brand influence in the group the consumers' mind is difficult to improve the influence; 
- cost is too high to build a B2C platform involves the how much is the fee? In taobao, jingdong such electric business platform: how much is the fee? In other words, the electric business platform and a set of mature residential building, only need to bring their own supplies can check in, have a special property management in the whole residential area, and the self-built do less than the lowest cost; 
- clicks, volume influences the subsequent development, in the field of electricity now, flow rate and the high praise to the king, only more consumers into your electricity business channels, see and have confidence in your product and brand, we can only reach more deals. Today, the alibaba system remains a dominant, accounted for 80% of the domestic dealer market share of the battery, every customer on taobao, Tmall flow is very big. 
For small and medium-sized office furniture enterprise, therefore, to be able to use the advantage of now each big electric business platform service for oneself, to the optimal initial construction costs to build your own electricity. 
"Internet + office furniture" or subsequent need to develop industry enterprises to carry out the planning and preparation, in the traditional sales mode performance period, make overall arrangements and for the development of electrical business flow: 
- the company need to emphasis on electricity, as a new development trend; 
- electricity, head of the pattern of resource use is required to mobilize the whole company and drive; 
- shall establish a quick response to electricity mode decision, finance, management system, and time efficiency is money; 
Agent - online and offline and online and offline documentary personnel need solution in advance, the conflicts of interest should be well agent power; 
Office furniture product belongs to large slow consumer goods; Product, service, brand performance and environment protection are experience is needed to better understand. Office furniture products to sell to consumers on-site installation; So, these factors determine the current office furniture building materials industry pattern of e-commerce or online offline store experience way, e-commerce solutions later installation and after-sales service need a lot of manpower material resources. 
But overall, as the Internet + (Internet, mobile payment and cloud computing technology), the development of future consumer use of resources will be more simple, convenient, future office furniture industry based on transformation and upgrading of e-commerce development will have more opportunities. 
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